What is the Audience Builder?
Last reviewed October 22, 2026
The Audience Builder is a self-serve tool for filtering DataMoon's consumer and business data into custom audiences you can export, sync, or mail.
How it works
You choose where to search, add filters, and save the result as an audience:
- Advanced Search searches the full database. Use it when you want every person or company that matches your filters.
- Intent B2B and Intent B2C show only people and companies with recent buying signals. Use them when you want a smaller list of people actively in market.
Filters include industry, company name, SIC and NAICS codes, location, demographics, and intent topics.
What it's good for
- Building prospect lists for ads, email, or calling
- Finding people actively researching your product or service
- Creating direct mail lists by area
Limits
- Up to 5 intent topics per audience.
- Up to 5 NAICS codes per filter.
Next steps
Related articles
- Advanced Search vs. the Intent tabs: which should I use?Advanced Search covers the full database. The Intent B2B and B2C tabs show only people with buying signals in roughly the last two weeks, so they're smaller by design.
- How to choose filters: industry, company name, SIC, and NAICSStart with an industry keyword, then try 'company name contains,' then SIC, and use NAICS last. NAICS is limited to 5 codes per filter.