Build Audiences
Use the Audience Builder, intent data, and AI Builder to create targeted lists.
Audience Builder
- What is the Audience Builder?The Audience Builder is a self-serve tool for filtering DataMoon's consumer and business data into custom audiences.
- Advanced Search vs. the Intent tabs: which should I use?Advanced Search covers the full database. The Intent B2B and B2C tabs show only people with buying signals in roughly the last two weeks, so they're smaller by design.
- How to choose filters: industry, company name, SIC, and NAICSStart with an industry keyword, then try 'company name contains,' then SIC, and use NAICS last. NAICS is limited to 5 codes per filter.
- My audience has too few or 0 resultsThe most common cause is using an Intent tab when you want a full list. Too many NAICS codes, stacked filters, and narrow locations are next.
Intent Data
- What do the low, medium, and high intent ratings mean?Intent ratings reflect consistent behavior, not single searches. Low is a B grade, Medium an A, and High an A+.
- How intent topics workIntent topics group buying signals around a product, service, or brand. DataMoon covers 40,000+ topics, and you can use up to 5 per audience.
- Why do my audience counts change every day?Intent audiences refresh daily. Up to about half the people can change each day as buying signals start and stop.
- How to request a custom intent topicSearch existing topics first. If nothing fits, email support@datamoon.com using the request template, one email per topic. Most topics go live 2–4 weeks after you approve the final request.