Why do my audience counts change every day?
Last reviewed October 22, 2026
Intent audiences refresh daily, so their size changes. That's normal.
Why it happens
- Buying signals come and go. Up to about half the people in an intent audience can turn over in a day.
- Syncs are full refreshes. Each daily sync to an ad platform replaces the audience. People who no longer qualify are removed, so counts can go down as well as up.
- Ad platforms match on their side. Meta can take up to 72 hours to match a new audience, and may show it as small until then.
When to contact us
If a very large jump lines up with a known outage on the ad platform's side, email support and we'll check it.
Related
Related articles
- How to sync an audience to Meta or Google AdsOpen an audience, choose Sync/Activate, and pick your connected Meta or Google Ads account. Audiences refresh daily; Meta can take up to 72 hours to match.
- Meta sync errors and how to fix themMost Meta sync failures are fixed in your Meta Business settings, not by reconnecting DataMoon. Find where the sync failed, then match your error to its fix.
- How intent topics workIntent topics group buying signals around a product, service, or brand. DataMoon covers 40,000+ topics, and you can use up to 5 per audience.