How intent topics work
Last reviewed October 22, 2026
An intent topic groups buying signals around a product, service, or brand, such as "Solar Panels" or "Yacht Rental." Choosing a topic in an Intent audience finds people or companies showing interest in it.
Key facts
- 40,000+ intent categories are available.
- Use up to 5 topics per audience in the dashboard.
- Intent tabs show people with signals in roughly the last two weeks.
- Find topics by searching the topic selector in Intent B2B or Intent B2C for your product, service, brand, or a broader category.
Limits
- Intent audiences change a lot from day to day. See Why do my audience counts change every day?
- Niche topics can produce small audiences.
Can't find your topic?
You can request a custom topic. See How to request a custom intent topic.
Related articles
- How to request a custom intent topicSearch existing topics first. If nothing fits, email support@datamoon.com using the request template, one email per topic. Most topics go live 2–4 weeks after you approve the final request.
- Why do my audience counts change every day?Intent audiences refresh daily. Up to about half the people can change each day as buying signals start and stop.
- What do the low, medium, and high intent ratings mean?Intent ratings reflect consistent behavior, not single searches. Low is a B grade, Medium an A, and High an A+.