What does DataMoon do?
Last reviewed October 22, 2026
DataMoon helps identify who visits your website, helps you build targeted audiences from consumer and business data, and sends those audiences to the tools you already use.
How it works
- Install the pixel. Add a small tracking script to your website. DataMoon matches anonymous visitors to real consumer or business profiles, typically identifying 40–70% of visitors depending on traffic source and cookie settings.
- Build audiences. Use the Audience Builder to filter by demographics, firmographics, location, and buying intent, or to segment the visitors your pixel identified.
- Activate them. Sync audiences to Meta and Google Ads, push contacts to GoHighLevel, HubSpot, or Klaviyo, send them anywhere by webhook, or mail them postcards and letters.
What's in the data
- 280M+ U.S. consumer profiles
- 120M+ business contacts
- 400+ data points per record
- 60,000+ pre-built audience segments
- 40,000+ intent categories
What it's good for
- Retargeting people who visited your site but didn't fill out a form
- Reaching people actively researching your product or service
- Enriching your existing contact lists with missing details
- Running online ads and direct mail to the same high-intent audience
Next steps
Videos
Related articles
- What is identity resolution?Identity resolution connects anonymous website visitors to real consumer or business profiles.
- Your first week with DataMoon: setup checklistFive steps to get value from DataMoon in your first week: log in, install the pixel, build an audience, connect a tool, and sync.
- What kinds of data does DataMoon provide?Consumer (B2C) data, business (B2B) data, intent signals, and identity resolution for website visitors.