How visitor identification works

When someone visits a website with the DataMoon pixel, DataMoon tries to match that visit to a known person or business.

How it works

1. The pixel records the visit.
2. DataMoon's proprietary identity resolution uses multiple data signals to associate the visit with a profile in our identity graph.
3. If there's a match, the visitor appears in your dashboard with the details available for that profile.

What to expect

• Match rates are typically 40–70%, depending on traffic source and cookie permissions.
• Details vary by profile. Not every visitor has every field, such as a phone number or business email.
• Data comes from our identity graph as compiled, not from anything the visitor typed into your site.

Your responsibilities

Visitor identification has privacy notice requirements. See Do I need a privacy notice on my website?